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Step 1
Know your customer or users by mapping, their goals, aspirations, fears, thinking, dreams and digital habits.
What matters most to the persona and whose experience should be enhanced?
Step 2
Use the business model canvas to identify and design values an organization should deliver to satisfy the needs of the customer.
What customer wants to achieve?
Step 3
Map the moments of truth, touchpoints, activities, interactions and customer experience and storyboard the journey.
What are the start point and endpoint of the experience?
Step 4
Engage everyone, capture great ideas and tap the untapped knowledge by building on other’s ideas to transform the customer experience.
What solutions will lead to enhanced customer experience?
Step 5
Project management for the execution of the best idea, prototype, accelerate idea to implementation and continuously improve the experience.
What is the time to market to realize the transformed experience?
Check and revisit your previous development, alteration and changes.